As 2020 comes to an end, we look hopefully at 2021, confident that it will be a more prosperous year. Without a doubt, it will be a year in which there will be many challenges to face, so it is necessary to look at the technological trends that will predominate in the new year.

Without a doubt, innovation and technologies have played a fundamental role in 2020. However, next 2021 is looming as a year in which the impact of the COVID-19 pandemic will leave a panorama with enormous challenges to face and in those that technology will be crucial.

According to IDC, investments in digital transformation on a global scale will reach $ 6.8 trillion between 2020 and 2023. Furthermore, if this year, based on the figures of the CompTIA annual report, the global revenues of the IT sector will reach 4, 8 trillion dollars, this figure will exceed 5 trillion dollars in 2021, which confirms the strong commitment to technology that we will see over the next twelve months.

We review, below, the twelve main technological trends that, according to the forecasts of the different consultancies, we will see in 2021.

Centricity in people

The pandemic has changed the way thousands of employees work and interact with organizations globally. However, people continue to be at the center of all operations and the so-called people-eccentricity, those digitized processes that they need to function in today’s environment, will continue to be key, including the Internet of Behavior (IoB). ), total experience and privacy strategies.

LOYALTY MARKETING SPENDING WILL GROW 30% IN 2021

According to Forester, marketing managers will have full control over the customer lifecycle . CMOs will put the customer at the center of everything they do – leadership, strategy, and operations. As a result, loyalty and retention marketing spend will increase by 30% in 2021.

In addition, this year has also changed the reality remarkably, regardless of the location, which requires a technological change to support it, such as distributed cloud, operations anywhere and the cyber security network.

The consultancy notes that Ciaos will adopt platform and cloud strategies so that, in 2021, 30% of companies will continue to accelerate their spending on cloud, security and risk, networks and mobility, including companies in difficulty that seek to obtain advantages after the pandemic.

Internet of Behaviors (IoB)

Returning to work after the pandemic will not be the same as before. At least, in the short and medium term, the behavior of employees will be in the spotlight and it will be usual to use sensors or RFID tags to determine if employees wash their hands regularly and comply with established sanitary protocols.

New visualization systems that allow better monitoring of compliance with these standards will allow organizations to collect and analyze this behavioral data . As organizations improve the amount of data they capture and how they combine and use data from different sources, the Behavioral Internet will continue to affect the way organizations interact with people.

PRIVACY LAWS WILL IMPACT IOB ADOPTION

In addition, this will also allow us to improve many aspects of people’s behavior. Gartner points out that, for example, in the case of cars, telematics can monitor data on user behavior when driving and, with that data, analyze it to improve their driving, safety and routes to take.

However, privacy laws, which vary from site to site, will have a major impact on the adoption and scale of the IoB.

Technology to improve privacy

Computing to enhance privacy enables organizations to collaborate on research securely in all regions, as well as with the competition, without sacrificing confidentiality. Gartner notes that this approach is specifically designed for the growing need to share data while maintaining privacy or security.

49% OF BUSINESS MANAGERS EXPECT TO INCREASE THE NUMBER OF TELEWORKERS IN 2021

Not surprisingly, the increase in remote work will drive this trend. According to Forrester forecasts, more than a third of administrative employees in Europe will work remotely on time during their full working day next year. In addition, 49% of business managers expect to increase the number of employees who telecommute full time throughout 2021.

Total experience strategy

The total experience combines multiple experiences: customer , employee and user experience. According to Garner, the goal is to improve the overall experience of all of them. Closely linking all of these experiences, rather than individually improving each one in a silo, differentiates a business from competitors in a way that is difficult to replicate, creating a sustainable competitive advantage.

This trend will allow organizations to advance remote work, mobile, virtual and distributed clients.

Distributed cloud

The distributed cloud will be another of the great IT trends that we will see in 2021 since it allows cloud services to be distributed in different physical locations, but the operation,governance and evolution remain the responsibility of the public cloud provider.

Allowing organizations to physically bring these services closer together helps with low-latency scenarios, reduces costs, and helps adapt to laws that dictate that data must stay in a specific geographic area. However, according to Gartner, it also means that organizations are still benefiting from the public cloud and are not managing their own private cloud, which can be expensive and complex.

THE NEED TO REDUCE LATENCY AND INCREASE SERVICE AVAILABILITY WILL DRIVE EDGE COMPUTING

Edge Computing

With the massive advance to the cloud, the need to increase the availability of services and reduce latency is also driving Edge Computing . Its model based on the deployment of data centers close to the services allows reducing this latency, optimizing the bandwidth and, therefore, the service provided.

Edge computing will undoubtedly remain a key technology trend in 2021, especially for IoT or IoB deployments.

Anywhere operations, or “Anywhere operations”

This trend became more evident during the pandemic as it allows companies to access, deliver and enable anywhere, regardless of where customers, employees and operating partners are located. It is a digital and remote model, which does not mean that the physical space disappears, but it does mean that it must be digitally improved, for example, by having contactless terminals in establishments to avoid physical contact.

In addition, with the rise of remote work, it is essential that employees have all the necessary means to carry out their activity, both services and tools, especially on mobile devices such as laptops, tablets and smartphones.

This trend will continue to evolve over the next year, driving the adoption of cloud and as-a-service solutions.

Cyber security mesh

The new landscape that emerged after the pandemic, with thousands of people working remotely and with intensive use of the cloud, means that security policies are not only limited to users and teams within the company but also to those who They are used to connect remotely and to the cloud and communications services used, especially LPNs and all those used for the exchange of information.

And it is that this new scenario has become a perfect target for cyber criminals who have seen how the need for greater IT security measures helps them in the proliferation of their cyber attacks, especially ransomware and mass phishing, something that we will continue to see from throughout the next 2021.

THE SECURITY APPROACH MUST EVOLVE IN THE FACE OF THE PROLIFERATION OF DISTRIBUTED ENVIRONMENTS

Cyber security mesh is a distributed architectural approach to salable, flexible, and reliable cyber security control. According to Garner, the cyber security mesh essentially allows the security perimeter to be defined around the identity of a person or thing.

As perimeter protection becomes less meaningful, the approach to security must evolve to today’s needs in light of the proliferation of distributed environments and the rise of remote working.

Smart business

A smart compo sable company is one that can fundamentally adapt and reorganize itself based on a current situation. According to Garner, as organizations accelerate their strategy to drive faster digital transformation , they must be agile and make quick business decisions based on currently available data.

ORGANIZATIONS MUST ALLOW THE DEMOCRATIZATION OF INFORMATION IN THE ORGANIZATION

For that, organizations must allow better access to information, increase that information with a better perception, have the ability to respond quickly to the implications of that information.

This will also include greater autonomy and democratization throughout the organization, allowing parts of companies to react quickly rather than be bogged down by inefficient processes.

Artificial Intelligence Engineering

Most organizations often deal with Artificial Intelligence (AI) projects that have issues like their maintenance, scalability, and governance. AI engineering offers organizations a pathway by allowing Artificial Intelligence to be part of the core Develops process rather than a set of isolated, specialized projects.

For Garner, it brings together multiple disciplines to master AI hype, while providing a clearer path to value by putting multiple AI techniques together.

Robotic process automation

Robotic process automation (RPA) will also continue to be one of the fastest growing areas throughout 2021 as more and more organizations look to automate repetitive tasks and dedicate their staff to higher-value tasks.

Forester’s forecast is that this 2020 RPA software sales will reach 2,400 million dollars worldwide, a figure that is expected to grow in 2021 and its adoption will be one of the great strategic trends. Especially considering that its combination with Artificial Intelligence technologies and Machine Learning techniques, or continuous learning, will result in another of the great IT trends that we will see next year, hyper-automation.

Hyper Automation

Hyper-automation has been recognized as one of the top strategic technology trends. Part of the idea that everything that can be automated in an organization should be automated and is already being driven by organizations that have legacy business processes that are not optimized, creating problems and high costs.

HYPER-AUTOMATION ALLOWS COMPANIES TO GAIN EFFICIENCY, EFFECTIVENESS AND AGILITY

The new way of working is changing business and many organizations are supported by a patchwork of technologies that are neither optimized nor connected, while accelerating digital transformation requires efficiency and speed. Hence, hyper-automation helps companies focus on business efficiency, effectiveness and agility.

All those organizations that do not take into account these trends and the adoption of the appropriate ones that contribute to optimizing their development and evolution, providing the

flexibility that resilient companies require in a changing and exceptional environment such as the current one, will be left behind, or in the road.

 

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