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Strategy 3: Customize. – Networked customers are not into conformity or anything they can blend it. They want to stand out especially in the digital world. Equipping them with tools that can customize services, contents, and products that would suit them, businesses creates value for consumers and makes them incomparable with their competition. Two Charities have prospered by using this strategy and these are DonorsChoose and Kiva. Donors are able to select people and projects they want to fund in their own specification.

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It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

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4) It’s not all about you: It takes a lot of time to follow-up authentically, … Read More