Typically the employers of these tactics are seeking one thing. That is to make a sell by placing the opportunity to purchase right in front of the potential buyer without the buyer ever doing anything to suggest that they are interested in a particular type of product.
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Another important aspect of direct mail pieces is the sense of urgency in their body copy. Since recipients are already naturally inclined to glance at flyers and throw them away, the message they display must be timely, important and express urgency. For example, if you own a business, you will want your pieces to exclaim short-term deals so it urges the recipient to act fast. If these short-term deals end July 30, begin sending the direct pieces out on June 1, so you are guaranteed to reach the recipient at least 3 or 4 times before the offer is up. … Read More